New Year’s Resolutions for Your Small Business

It is a tradition of sorts to make resolutions for the New Year, such as losing weight or eating healthier. Some people also include resolutions that impact their family’s future, such as resolving to plan two family vacations this year. However, most resolutions are quickly forgotten as people fall into their habitual way of living. A better solution is to plan goals for the year and break them down into smaller, easy-to-accomplish steps. Similar to planning personal resolutions, you can also make resolutions for your small business. By looking back at the year behind you and analyzing your company’s performance,...
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Cover Versus Text: What Paper Thickness Means For You

If you’ve ever stepped foot into a print shop or ordered a print job online, you’ve most likely been faced with what can be a daunting question: What kind of paper do you want? Then, that feeling of panic sets in, much like when you’re faced with the paper or plastic question in the checkout line. Your mind races to quickly analyze “the most eco-friendly option” while the customers behind you silently judge you. Fear not! This crash course in paper weights will make you a paper expert in no time at all. What Does Paper Weight Refer To? Without...
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Qualities That Brands With Longevity Share

In the world of business, there is perhaps no commodity more precious than longevity. Getting a brand up and off the ground is one thing – keeping it around for the long-term is something else entirely. Creating longevity will rely in large part on your marketing, although this is only one small part of a much greater whole. The best marketing campaign in the world can’t create a long-standing, successful brand if a few qualities aren’t underneath it all just waiting to be communicated to the widest possible audience. They Trigger an Emotional Response One of the biggest traits that...
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Overcoming the Getting Started Obstacle Course

Collette Divitto was born with Down syndrome, but she hasn’t let that stand in the way of doing what she wants with her life. As a passionate baker, Collette sought opportunities to work in that field and earn a living. However, every place she applied told her that she was not a good fit. Instead of giving up, she formulated her own cookie recipe and went into business for herself. Her cinnamon chocolate chip cookies were popular with friends and family. When one friend after another told her, “you should sell these!” she took the leap and began her small...
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2017 Price Change Information: USPS Marketing Mail and What You Need to Know

A new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards to the price change information and other news that has recently been announced. What’s In a Name? According to PitneyBowes.com, the USPS “Standard Mail” tier will be rebranded as USPS Marketing Mail in 2017. Additionally, what was previously known as “Alternate Postage” will now be...
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Content Marketing Best Practices to Double Down on in 2017

Marketing is an industry that is constantly changing, especially since technology does the same. If you think back to what your day looked like even five years ago, it will likely have little resemblance to the work you’ve already done today, or how you’re doing it. Despite that, there are still some best practices that are as powerful today as they ever were as far as content marketing is concerned. Along those lines, there are a few key content marketing best practices that you’re going to want to double down on as 2017 fast approaches. Forget About SEO In today’s...
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The Value of Sponsorship as a Branding and Marketing Opportunity

In the world of marketing, you’re essentially always on the lookout for new and innovative opportunities to raise awareness about the brand that you represent. It isn’t just about getting the word out about a new product or service; it’s also about reminding people that you’re there, that you’ve always been there, and that you’re always going to be there. In an era where marketers strive to stretch the value of each dollar as far as it will go, one often overlooked opportunity may just generate the types of results you’re after: sponsorship. Sponsorship and Brand Awareness: The Stats Even...
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The Power of AB Testing: Small Changes Can Impact Your Marketing

Marketing is a decision-based world. At any given moment, you've got a variety of options floating in front of you. Which of those two headlines should you use in your next e-mail? Which of those three font choices looks the best on your print flyer? Which of the three graphics will ultimately reflect your brand in the best way?...
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